东风公司向科技型企业迈进

Data show that: during the 13th Five Year Plan period, Dongfeng Motor Group Co., Ltd. (hereinafter referred to as Dongfeng company) has sold 19.3 million vehicles in total, including 6.3 million self brand vehicles and 280000 new energy vehicles. Then, during the “14th five year plan” period, how should Dongfeng company further respond to the trend, take advantage of the trend, and accelerate the transformation to a science and technology-based enterprise

The answer is at the 2021 Dongfeng Automobile Brand Spring Festival held in Shanghai on April 17. With the launch of the “Dongfang Fengqi” plan, the “leap action”, “the 14th five year plan” strategic action and a series of cooperation projects, Dongfeng has fully accelerated the pace of transformation to a technology-based company

According to Zhu Yanfeng, chairman of Dongfeng company, with the cross-border integration and development of automobile and Internet, artificial intelligence, big data, cloud computing and other industries, automobile is not only a mobile tool, but also a “third space” for people outside their home and work. Dongfeng has a clear understanding of this. In order to make consumers live and work in peace and contentment to move and live in contentment and contentment, it is making investors and partners obtain sustainable super value returns through good business performance

At the same time, Dongfeng has always put scientific and technological innovation in a more important strategic position. Now it has formed leading technological capabilities such as new energy and intelligent driving, built competitive platform products, strengthened the open cooperation between industrial chain and innovation chain, and actively become a demand proposer, innovation organizer, technology supplier, and leader of automobile industry Market applicators, leaders of industrial development direction and supporters of industrial basic ability promotion

The tuyere controls the wind and the tide controls the tide. With the Spring Festival of 2021 Dongfeng automobile brand as the starting point, Dongfeng company has officially started a new journey of comprehensive transformation to a technology-based company. A brand new Dongfeng company is bound to advance. It is also expected that Dongfeng company will become the source of original technology and the “chain leader” of modern industrial chain

How to transform from an automobile company to a technology enterprise“ The “east wind” project gives the answer. Dongfeng company officially released the “14th five year” development strategic plan, namely “Dongfang Fengqi” plan

First of all, three “one million” targets have been set, that is, by 2025, the sales of commercial vehicles, self brand passenger vehicles and new energy vehicles will reach 1 million respectively, among which the sales of self brand vehicles will enter the top 3 of the industry

Secondly, the R & D investment will increase to 100 billion yuan. Among them, the R & D investment intensity of independent brands is no less than 6%, and more than 2000 key core technologies are independently controlled, with a control rate of 95%; The cumulative number of invention patents increased by 5 times to more than 6000; The revenue generated by technology and service business accounts for 1 / 4 of the revenue of independent brand business

Thirdly, Dongfeng company should make its own brand passenger car customer satisfaction into the top 3 of the industry, and commercial vehicle customer satisfaction strive to rank in the top 1 of the industry; And the implementation of “green Dongfeng 2025 action”, 10000 yuan output value of comprehensive energy consumption decreased by 15%, new energy vehicle sales accounted for more than 20% of the company’s total sales

In view of the above three aspects, Dongfeng company will adjust and optimize the business layout in accordance with the idea of upgrading, strengthening and expanding, and build three business groups of vehicle business, science and technology plate and service ecology

First of all, in the whole vehicle business group, we should adhere to the combination of business and passenger: commercial vehicles should not only consolidate the leading advantage of the first domestic brand and the overall leading position of “team champion”, but also face different market segments to create a “single champion” of medium, heavy and light segment markets; Self owned brand passenger cars focus on building Landu, Dongfeng Fengshen and high-end electric cross-country brands. Landu free, the first medium and large SUV of Landu, will be delivered in the third quarter of this year. Dongfeng Fengshen’s sales will strive to increase to more than 300000 vehicles. Based on the new platform architecture, it will launch high-end electric cross-country brands and promote the differentiated development of Dongfeng popularity and Dongfeng scenery

Secondly, in the business group of science and technology sector, it mainly focuses on the three aspects of new energy, intelligent network, and powertrain: build two new energy industrial parks, master key core technologies and resources such as vehicle size chips, and accelerate the commercialization of technologies such as hydrogen fuel cells; L4 level 5G automatic driving car Sharing-VAN, L4 level automatic driving taxi Robotaxi, 5G port Unmanned Container truck and so on to achieve different scenarios of operation; Build two power brands, Longqing and mach. Longqing covers 5L ~ 16L and forms a full sequence product architecture. Mach covers 1.0L ~ 2.0L and forms a gold combination of c15tdr high efficiency engine and hybrid drive assembly

Thirdly, in the service ecological business group, efforts should be made to develop service businesses with industrialization and large-scale potential, and explorations should be made in terms of smart energy sharing, smart whole stack logistics and smart user Ecology: in the field of smart energy sharing, models such as separation of vehicle and electricity should be explored to build battery bank and form a service system covering all scenarios; In the field of intelligent whole stack logistics, we should solve the outstanding problems such as “the last mile” and form a one-stop intelligent logistics service system; In the field of smart user ecology, we should get through each contact of users and form a digital user ecological operation service system

“The requirement of high-quality development should run through all fields and the whole process of development to ensure that the operating profit margin is greater than 9%; The overall market share is more than 16% Yang Qing, general manager and Party committee of Dongfeng, said that in order to achieve the goal, independent brand development will be the strategic focus of high-quality development of Dongfeng

Among them, in the field of independent commercial vehicles, we should consolidate our leading advantages, become one of the world’s first-class commercial vehicle enterprises, and promote the cooperation in the fields of powertrain, electronic and electrical architecture, platform technology and commodities in stages; In the field of independent passenger cars, efforts should be made to enter the first camp in China, build a unified modular architecture, and further promote the collaboration of powertrain and key core parts; In the field of independent new energy, promote the cooperation of platform architecture and “three power”, and promote Landu brand upward

To this end, Dongfeng signed three major strategic cooperation agreements: in the field of 5g intelligent port driverless, it reached strategic cooperation with COSCO Shipping and China Mobile, jointly built the overall solution of intelligent port driverless, and promoted the upgrading of intelligent port driverless industry standard to national standard; In the field of hydrogen fuel vehicles and hydrogen energy industry chain, we have reached strategic cooperation with Sinopec to jointly build demonstration operation projects; In addition, we have reached a strategic cooperation with Foshan municipal government to jointly carry out the demonstration operation of Dongfeng “hydrogen boat” hydrogen fuel cell passenger vehicles and explore the large-scale operation mode of hydrogen fuel vehicles

东风汽车还发布了“飞跃行动”,瞄准新能源和智能驾驶两大领域,即到2024年,实现主要乘用车品牌新车型100%电气化。为此,东风汽车将在核心装配、汽车平台架构、充换电技术、氢能、智能驾驶等领域全面发力,在三电核心装配方面寻求新的竞争力,东风公司已完全独立控制并形成产业布局;在车辆平台架构方面,其独创的自主研发的智能新能源专属essa模块化架构,可以快速推出不同级别、不同车身、不同动力系统的新能源产品,并率先推出蓝都车型;在充换电技术方面,我们正在建设集中式SOA电子电气架构,并将于2022年底在兰都第三款车型上进行量产;在氢能方面,东风公司已完成80kW燃料电池系统的开发,实现了-20℃无辅助热源冷启动℃, 东风风神AX7氢燃料车将在武汉、佛山率先示范运行,在智能驾驶方面,将于未来三年内推出110KW 6×4氢燃料电池牵引车,120kw及以上高性能大功率电堆,东风公司将实现L4智能连接车的大规模示范应用,掌握L5智能连接车的关键核心技术。其中,商用车致力于成为智能物流的先行者。其无人驾驶品牌“无限之星”正式亮相,涵盖L4和L5级无人驾驶智能集装箱卡车。未来还将实现从封闭场景、半开放场景向全开放场景延伸的商业示范运营

乘用车致力于探索下一代智能汽车应用场景,其L4级自动驾驶车东风Robotaxi配备“5G+北斗”定位,线试车,积累了数百万公里的路试数据,为自动驾驶技术不断升级。值得一提的是,在“飞跃行动”发布过程中,东风风神全新一代概念车eπ 2021年迎来第一场公开演出。该车来自纯电动平台,具有SOA架构,并拥有领先的三电和高压快速充电技术。回搜狐看看吧

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